That’s News

By Thomas Crocker
Monday, January 25, 2021

Urine-Based Prostate Cancer Test Honored for Innovation

A non-invasive prostate cancer test developed by miR Scientific, LLC, can definitively detect the disease’s presence — a major improvement on standard-of-care screening, which produces significant numbers of false-positive and false-negative results. The test can also stratify findings into categories of risk following diagnosis. Those capabilities helped earn the miR Sentinel Prostate Test the top prize in the Questex 2020 Fierce Innovation Awards — Life Sciences Edition for Medical Device Innovation.

Data published in The Journal of Urology showed the urine-based miR Sentinel Prostate Test detected molecular evidence of prostate cancer with 94% sensitivity and 92% specificity. The test was also able to classify diagnosed cases of cancer as low or high risk with sensitivity and specificity rates of 90% or higher.

Studies Provide Insight Into Diet’s Effects on Erectile Function and Testosterone Levels

In separate studies, researchers from Northwestern University Feinberg School of Medicine, University of Chicago Medicine and NorthShore University Health System examined the relationships between popular diets and erectile function and testosterone levels in men.

Univariable analysis of data from the National Health and Nutrition Examination Survey (NHANES) found that men with nonrestrictive diets were more likely to experience normal erectile function compared with those adhering to Mediterranean or low-fat diets. However, those differences disappeared when age, comorbidities and other variables were included in the analysis.

The researchers also used NHANES data to study the effects of diet on testosterone level. Multivariable analysis found that men who followed a low-fat diet had lower testosterone levels than those on a nonrestrictive diet, but the difference was minor.

Healthcare Marketing Lessons from the Pandemic

COVID-19 disrupted the healthcare system in an extraordinary way, and healthcare marketing wasn’t spared. From that disruption, however, emerged important lessons, including these:

  • Content fatigue is powerful, but your experts can help cut through it. To make your content stand out amid a deluge of COVID-19-related information, turn to your most valuable resources — your physicians, especially infectious disease specialists — and incorporate their expertise into your coverage of the pandemic.
  • Answer the questions people are asking (and searching for online). Use a search engine optimization tool to find out what people want to know about a given topic and prioritize providing the information they’re looking for. That proved to be a best practice for creating flu shot-related content last fall and could work for COVID-19 vaccination this spring.